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Microsite Design

Contact us about building and designing Microsites for as low as $600 using this form or by calling us at 786-317-8774.
What is Microsite Design? Microsites are great for startup companies working with a low budget, but the real goal is to help companies with established websites get individual products and services in front of their target audience. Microsites are more effective at reaching niche audiences and more economiocal than advertising on other websites. You have to keep paying for advertising. You only pay for each Microsite once. More advertising = more sales every time. Use this form or by calling us at 786-317-8774 for a free consultation.

Microsite Uses and Examples

First, think of the Internet as just the next progression in advertising mediums. There was print advertising, then radio, then TV, now the Internet. If you sell products and services on the web, then your website is an ad for those products and services. Your main website may be a little more than an ad because it represents your image, you may use it in trade shows, etc. But Microsites are advertisements for individual products and services.

Example Imagine you own a website that sells tools. You have hand tools and power tools. Your main website lets users select one of those categories and then on the next page they choose a subcategory or specific product within that category. This is organized and effective, but your domain name/website can only be ranked once in the search engines for any specific term, so even when you land a front-page Google result for your page, you are just one of ten on that page.

That is where Microsites come in. We start by building one Microsite for each category. Each of these two Micosites has a more narrow focus than your main website and a smaller set of keywords and phrases to target in the search engines. Your main website could be ranking well for the term power tools and your microsite that only sells power tools might be right there as well. Now you are two out of ten for that term. And those Microsites are leading people back to your main site as well through the calls to action in the Microsites.

Now, let's take it one step further. Inside each Microsite, like the power tools site, are several subcategories like drills, saws, etc. Now we build another Microsite for each subcategory and those link back to the power tools Microsite that links back to your main site. Building a Microsite just about drills will now be even more focused on people who want to buy a drill. But if they want more power tools, there are links back to the power tools Microsite. If they want other tools, the power tools microsite leads them back to your main website.

What this does is create a wider net so your customers can find you better. The more you narrow the focus, the easier it is to rank the site. Microsites are designed to do just that. Retailers put certain products in their front store window to draw attention. Microsites are your front window on the web.

Microsite Design starts as low as $600 for a 10-page Microsite. Microsites are complete websites with an about us page, contact page, terms of service, privacy policy, etc. We write the content, create the header graphic, insert images, video, optimize it and everything. It's the total package. Our Microsite Design Consultant can help you create a strategy that allows you to take advantage of the power of Microsite Marketing. Use this form or by calling us at 786-317-8774 for a free consultation.

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