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Why Coaches Should go Out of Their Way to Get to Know Other Coaches When I first set up my coaching business I remember only too well at networking events the thoughts and feelings which would frequently enter my mind when yet another coach appeared on the scene: 'oh no not more competition', 'but surely they can't be as good as me' ' I better keep my distance because they won't be interested in me (and vice versa) and 'I better make my mark here just to prove I am better than them'