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Building Brand Identity - Marketing With Twitter Twitter, the net’s networking success story, is intriguing and intimidating because of its message limitations: they can be 140 characters, and no more This is to say; each message sent on Twitter can be no larger than the previous sentence Brand Management - Four Options For Focusing Your Newsletter Recently, the Brandsplat blog took a look at the basics of newsletter writing We covered some material that we've stressed time and time again: make sure the content is well written, pay attention to presentation, and tie it into the brand without going by rote