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In recent years, Yiwu jewelry industry is developing rapidly a large number of products in addition to domestic market sales, but also sold more than 100 countries and regions, trade in 2007 nearly 13.0 billion and exports of one billion U.S. dollars, trade volume accounting for 70% of the national industry or so, become a sort of industry leader. Yet just when the industry to blossom everywhere, when a large "cold" unexpected from this spring after it was discovered that products gradually was lost sales, fewer foreigners fewer orders, many small-scale enterprises have closed down the entire industry experience the ????? or embarrassing situations. I, as a member of the industry, market, and some companies operating households were visited, this was some analysis and reflection, and now make a set out of the situation and hope an inspiration to everyone. One, who moved the cheese industry, the wholesale jewelry? After the spring of a large number of jewelry businesses have ceased among the half-cut-off, 20% of small business failures, then: Who moved the cheese jewelry industry? As can be seen from the survey, accessories businesses squeezed by multiple factors, so that their survival difficult. The first is the domestic raw materials, labor force increased substantially; followed by the continuous depreciation of the dollar, environmental barriers and the constant increase in export orders dropped to make jewelry; Then, in the first half of this year, government departments launched a wide range of management, "triple play" enterprises activities, some dozens of small-scale enterprises has become a luxury low-input (production workers and dormitory space, combined with the hundreds of 100 thousand yuan rent); In addition, the low-cost, low-end product markets are also affected by lower prices with each other, the profits further squeezed. Although the operators were also thought of some ways, but the degree of the environment to make this 70% export-oriented industries has been seriously challenged, there is no power operating households find it difficult to support, no other choice than to close shutdown. In the first half of 2008 cut-off of the jewelry business have the following common problem: to enter the industry a short time, the typical small family practiced on a cottage, the owners ideas behind doing jewelry is just a copycat act simply not suited to the fierce market competition. Therefore, congenital deficiencies of these enterprises are "die young" root causes. 2, the former shop factory, be passive-type operation is also effective? Yiwu jewelry is developed on the basis of small commodities, Yiwu market, relying on the great advantages our products go overseas, and in previous years due to a large number of foreign-purchasing jewelry, so jewelry production blossom everywhere, running a factory, put out a spread of "sit back and wait" approach Yiwu jewelry business is a major feature of the industry, but the situation has changed, then sit back and wait-run still effective? Fair to say that after the factory shop in front and market information, mode of operation is more smooth, more sensitive to changes in the outside world, but in the course of investigation found that a small number of business operators on the sub-prime crisis, trade barriers and ignorant, they think it is just bad business off-season, foreigners are also reduced due to the Olympics, such as cooler weather, business will naturally good. Their products are not original, low-grade technological content is also low, no long-term business planning and intention, to quietly change occurred in the outside world knew nothing about, do not bother to learn through the use of modern media, new things (computer, but despite is purely decorative), their desire for wealth, but unwilling to take risks, do not walk to other places to see, the operator of the small-peasant mentality constrain the pace of development. The next day, this part of the business will be more difficult family life, even though they have gradually orders and business, but the meager profits of the store is difficult to pay high fees, taxes and some other expenses, even if their teeth with, prospects are relatively bleak. So, sit back and wait-type operation is a passive, backward mode of operation in a market downturn, it was difficult to obtain harvest. Third, human resources, is not easy to say love you There are many family jewelry business is only in start-up stage, due to lack of financial resources, managers and designers can not afford, in the busy round and round among the laments: talent, hard to find. This is part of the business households seem to have had a bit of ability and courage, but did not complete the primitive accumulation, production sites, equipment, living facilities of all be a simple, one-house staff had several roles, workforce instability, talents can not afford, Come also unable to retain all together are not standardized, and the new labor law has come a Fan regulatory norms, although the company also set the rules and regulations inside, but no implementation of these measures. Reflect these owners are now employees of the management of a headache, he said he was a few words to go live Ganbu Hao, colleagues, the conflict between the downtown to go, what does not encounter society's liking of things to go, the wage is not a sub - small, calling such divisions into your labor bureau. The results became the employ of the "boss" and the owners become "employment". Survey shows: this part of the enterprises accounted for 10% of their growth path there are too many difficulties, the most frustrating is that they lost employees. This phenomenon from another angle also reflects the labor-intensive industries disadvantages. The next generation of laborers they were not just Zhengdian wages, and living environment, and spiritual needs are to get a certain satisfaction. Therefore, management of small businesses must also have great wisdom, always a minor if the market does not abandon you, staff will have to abandon you. 4, open up the domestic market, which is a road of hope. There are a number of business households, a very prosperous trade in the previous stage, start with the domestic market, business, and has a fixed customer base, if they are more of a smart, multi-an initiative. After a storm know: This is a path of hope. In fact, with the continuous development of the domestic economy and the growing national income, women's increasing demand for fashion accessories, they become more stylish and more emphasis on the shaping of personality and charm. Therefore, the China's large potential market for women's fashion accessories, jewelry businesses to develop the domestic market and slowly on the taste of "sweetness." Survey shows that those who do domestic-oriented enterprises, production and operation is normal, of course, due to raw materials, labor wage price increases profits are further reduced, compared with blindly to do business outside the one-day much better. Are also constantly innovating their products (it is said, no new products, customers unable to retain), sales model is also flexible, or agents, or distribution, in the domestic market growing in smoothly. This is part of the enterprises accounted for 25%, they will be the main force in the domestic market. Deficiency is that brand awareness is not strong, the market position is still relatively vague. 5, branding is the road to business success ornaments. People feel happy is that, as early as this storm season, Yiwu jewelry industry has already had a number of companies embarked on a brand development path, in the domestic and international markets to achieve impressive performance, wind and rain erosion in the other hand, is shining bright. Facts have proved that: branding is the jewelry business success. Survey, has launched the brand strategy to obtain extraordinary performance in about 5% of the size of enterprises, such as Sunbeam, Midland, Hongye, Infineon and other companies take the lead in these ornaments started the brand in the international and domestic have won a good reputation, its excellent product quality, elegant styles are very popular, it has been a normal production and operation of this enterprise, regardless of domestic exports are rather wang. Yiwu jewelry industry, they are the vanguards of pacemaker in. In addition, 10% of a certain scale enterprises started to plan the road of brand, these enterprises have a strong product development capabilities, operation of the market also has a foundation, this part of the business through the efforts, a year later they will come to the fore. Jewelry industry, as in previous years, the rapid development of sharp increase in the number of practitioners, while most business operators are conducting a follow the trend of production, they can re-output, light R & D, low-end technology, homogenization of serious, sales link also competed rock bottom price, have been caught in a vicious circle because it could not make a profit, many companies have reached a dead end. To be sustainable enterprise development, and branding is still very effective. The significance of the brand from product development to marketing will be given a qualitative leap, due to higher quality, style fashion, good service, our customers love is a natural thing, profits also follow. 6, Ebb Tide, forming a new pattern of Yiwu jewelry industry. Big waves Amoy sand, washed away foam and surface dust. As market competition intensifies, those who lack a sense of crisis, ideological concepts behind the enterprise (or business households) will be further out. Which followed, there will be more and more enterprises will embark on the road of innovation, brand building of the road. This is part of the entrepreneurs have to view the crisis as an opportunity to grasp eco-friendly materials research and development, grasping technology upgrade can be caught in the domestic market sales channel building, erected a benchmark for the entire industry. Yiwu jewelry industry in 2008 at this stage, can be said that trials and hardships, difficult and incomparable. But the survival of the fittest, survival of the fittest is the law of nature, heartless, we can only conform to trends to improve their competitiveness. A year later, Yiwu jewelry industry, although a significant reduction in the number of business operators, but the brands increased, environmentally friendly products, fashion jewelry features the mainstream market share, therefore, a new pattern of Yiwu jewelry industry in the throes of this year, gradually taking shape. In addition, coupled with the formation of market advantage over the years, it is undeniable, Yiwu is the jewelry industry is still the leading industry.
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