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Web 2.0 Tools: The Key to Web 2.0 Gold

By: Alun Maxwell

Web 2.0 tools spring up like crocuses in March, but the more tools out there, the more perplexing it can be to know how to get a foothold in the exciting world of Web 2.0. I hope to offer a small assortment of Web 2.0 tools that could be your starting place.

If you want to leverage the power of Web 2.0 and you’re not blogging yet, then you might possibly be kidding yourself. It is the best, the cheapest and most effective way to generate a reputation for yourself online.

Firstly, once you have a blog, you can capture visitor e-mail addresses with a fixed or a ‘floating’ form box so you can build a subscriber list - hugely important to your online income. All your traffic from other Web 2.0 tools like Twitter, Gather, and Facebook can be driven to this blog, and this form box.

Also, you can consistently add content - no coder required. You just go into your back office and add content or ‘apps’. The search engines love websites that get updated repeatedly. Just make sure each update is optimized round a keyword term with good demand and not too overwhelming supply. You can then use these posts to create articles for submission to sites like Ezine Articles.com and Go Articles .com

The critical tool you need to make this blog a success is Wordpress.org. Don’t waste time with anything else. If your hosting service has the ‘Fantastico’ function, then the Wordpress upload is straightforward.

If it hasn’t got Fantastico, consider changing hosting to say GoDaddy or Hostgator, or find an html coder by posting this ‘Wordpress installation’ project at Elance.com, Rentacoder.com or Scriptlance.com, (the cheapest but only go with coders who have lots of good testimonials).

Here are three more Web 2.0 tools you can use to get your content into the search results and bring visitors to your new blog:

Squidoo.com - Google loves this site to death. You can create your own web page, including video content if you have it and position yourself as an authority in your field. You can also place links from your ‘bio’ section to your blog, which increases your blog’s ‘page rank’. Just see how many search pages return Squidoo ‘lenses. It’s a whole bunch, and big traffic for those folks.

Hubpages.com - not unlike Squidoo, though you create ‘hubs’ instead of ‘lenses’. There are subtle nuances beyond the realms of this article, but Squidoo is very much about pointing visitors via links to other places online. Hubpages is based strictly on giving great content. It is certainly one of the more powerful Web 2.0 tools to get acquainted with, particularly if you enjoy providing content.

The other content-driven site to investigate is Scribd.com. You can really create a name for yourself on this site - you can amass subscribers to your posts. At the time of writing, the Scribd poster called ‘Trip’ has over half a million subscribers!

Finally, I couldn’t discuss Web 2.0 tools without including social bookmarking. You can generate good long term traffic to your new blog using these, and here are the top four to examine: Stumbleupon.com, Digg.com, Del.icio.us (no www), and Technorati.com. Visit each of these once you’ve set up your Wordpress blog.

Do things in the right order and you can make sense of Social Media. Get the blog in place, with the opt-in box (fixed or ‘floating’ - and linked to an autoresponder account so you can follow up with e-mails providing free content and affiliate offers).

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Article Source: http://www.seoserviceprovider.com/articles

The key to Web 2.0 Gold is to have your email capture mechanism in place first so that you can build a list from using Web 2.0 tools. To start making money with Web 2.0 marketing, grab this free report now. Alun Maxwell is an experienced online marketer, trainer and Web 2.0 'infopreneur' who works with many international executives on personal impact and communication styles.

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