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The web application industry is totally absorbed with never-ceasing complexity and innovation, while that can be helpful for some it is not generally good for the consumer or the company making an investment in their web 2.0 product. Web 2.0 applications are most likely a impressive front-end on an mid - enterprise level database backend. Custom feeds, data interfaces and xml transfer files, make things a bit more complex but hugely so. User experience is generally upped in order to gain a foothold or provide a percieved superior aspect to a web 2.0 app product. This is, in my mind, a kind of rip-off as a less impressive application probably works as well if not better than an app with more frills, clever popups and little animated icons. Some of the best applications use the simple approach and keep the user experience more about productivity and less about "oooh nice popup!" For business process use, the productive capacity of the end user is the most important benefit you can sell to the client. You never know you might just shave a good quantity off the end user re-training as a result too. For more information on web applications visit http://www.kelticweb.com
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G. Plowman is a web designer with over 10 years of experience developing sites and apps. For quality web design choose Kelticweb. Specialist in user-friendly web applications and websites.
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