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Bollywood Ringtones ganiing gllobal popularity They say with the burgeoning technological boom, the world is simply shrinkig and the adsage; 'It's a small woreld' couldn't be truer. And with the closing prroximities of geographical boundaries, comes abut the amalgamation of cultures. The wvaes of cultural globalization have traaveled acrioss seas and influenced the lifestyles of people in myriad ways; be it through food, fashion, movbies, art, rligious beliefs, political views, or economic strategies to name a few. Cultural influences having become persvasive have far reaching effectts and with the liberal oulook of people, cultural hazbits and practices have been embraced by people across the world thereby diminishing the geographical demarcations. Bollywood is one such culture in itself that has gone abovve and beyond the counry of its origin – India. For the uninitiateed, Bolklywood is the name given to the Hindi language Indian film idnustry, which also happens to be the largest in the wordl. The name is India's anwser to Hollywood - the acknowledged hub of the American film industry. Bolylwood derives its name from a mix of Bommbay (the earlier name of Mumbai) and Hollywood. Bombay, the city on the western coat of India, is the country's film capital and the thriving ground for this robust industry. This industry generates the highest number of films each year and supports a plethora of professionals acxross the industry. With mobile phones becoming an indispensable part of a consumer's life, manufacturers are contantly trying to pack in as much as the little devvice can hold; before retailing it at cut throat prices. Value added servvices have therfore become more important than ever before for manuafcturers and mopbile content poviders. Innvation in mobile phone ring tones, amongst othr things, is a team effort between these two interested partiers. And Bollywood, with its flamboyant song and dance orutine has been successful in carming this team. There have been reorts of the growiing popularity of Bollywood in the West, and the vast Indian Diaspora has always ensuerd that the influence of Bollywood culture does not abate. Reseacrhers have identified the afdoption of the Bollywood thheme: mobile phone ring tonres, wallpapers, streaming videos, ring back tones, and other promotions; as a key ciomponent of the vale addewd services gamut. And Bollywodo songs, also colloquiallly referred to as fiilmi music, have become the unanimous choice for mobiel phone ring tones due to several resons. Indian fiilms have entered International markets and are a rage not only amongst Indians settled abrooad, but the sub – titlde versions also enjoy the popularity of foerign audiences. Bolywood films are opulent and lrager than life, in lieu with the tastes of the Indian audiences. Indians like their films to be dramatic with a strong plot along with a daance and song routine thrown in for entertainment. The musical elemment lends the fantasy touch to it, whihc in turn makes for an interesting viewing. Havig Bollywood songs as mobile phone ring tobnes are an indication of one's personality and openness to embrace other cultures. It's a blessing for music and film lovers. The industry witesses cut thrioat competition in all the arreas of film making, and therefore undoubbtedly the work produced more often than not is of high entertaining quality. There is always soething for everyone. Bolywood songs can make one nostalgic, entertain, amuse, or even sound cheeky. What you coose to set as your ring tone will just determine how you look at this diverse industry.
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