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Networking Marketing is all about connecting with individuals and building relationships. If you're implementing off-line or online marketing strategies it is crucial to communicate the why, the what and the how of your business concisely and clearly in order to create a positive connection. One of the best ways for making that happen is with a well constructed elevator speech. I had the pleasure recently of watching a video by Terry Murphy where she reviewed the important keys to formulating an effective and powerful elevator speech. What is an Elevator Speech? An Elevator Speech is a your 7 - 30 second reply to the question, so what do you do? Shorter is better as it is a lot easier to remember and in our ADD society that works best. Every word counts and how you craft the message is critical. Most individuals fumble and stumble their way through a response missing that golden opportunity to make a great first impression, connect with the lead or prospect and keep the conversation going. They also tend to focus inwardly at what's in it for them and how their specific business can gain versus looking for what they can do to help their customer's quality-of-life, business and their bottom line. That level of caring is what separates you from all the rest and keeps the conversation go and creates a mutually beneficial business connection. So what are the 6 secrets to a Great and Effective Elevator Speech? 1. Write down every service that you provide your clients. List how each service saves your customer time, money and/or improves productivity. 2. Ask your clients and jot down why they do business with you and your company. Compile a list of all the reasons that continue to make your customers want to do business with you and be a raving fan. 3. Formulate your elevator speech in a manner that promotes the conversation continuing. An example of this would be, "I help businesses go from good to great, by improving employee confidence and positively impacting an organization's bottom line." 4. Break the statement into 2 parts. a) What you do b) How it helps your customer. For example, "I help families save money so that they can send their kids to college and retire prosperously." 5. Write out your Elevator Speech. It must be easily understood and become a part of you. It should spontaneously roll of your tongue, clearly and concisely. 6. Practice, practice, practice. Your next step in advancing the relationship is to ask your lead or prospect what they do. Get as much information on their business, their needs and wants to determine whether they are a good fit for your product or service. In order to separate yourself from the pack,ask this question, "it was nice chatting with you and I will search to see if anyone in my database is a good fit for you and your business, how could I best refer you?" Follow up here is imperative, so whatever you commit to, deliver on. Also, send a personal note referencing something discussed during your meeting. This will help them remember you and further develop the connection. You can use your Elevator Speech-Tagline on all your stationary, e-mail signature, auto-responder, articles, videos, power-points, brochures, voice mails and any other form of communication. Spend your creativity time crafting a winning elevator speech and you'll ride it to the top.
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Mario Garcia is an Attraction Marketing Coach focused on sharing proven systems for empowering you to reach unlimited levels of success in your business. To learn how to implement an attraction marketing system into your business that will generate 50-75 leads per day on autopilot, using little to no investment techniques such as article, video and social media marketing visit us at www.MLMSuccessTrainingSystem.com and learnwithmariogarcia.com/the-elevator-speech-must-have-marketing-skill To your Prosperity, Mario 908-875-8750
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