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Graphic illustrators near the end of the 19th century were concerned with shape, design and pattern. This major shift in approach to graphic design can be traced back to one artist, who died at the young age of 26. In his relatively brief adulthood, he formulated a greatly individualistic articulation of the art nouveau aesthetic, which has drawn imitation from numerous artists throughout the 20th century. Oscar Wilde, a celebrated and controversial literary figure and champion of art of the time, believed moral or ethical concerns should not be allowed when judging art, and that art was simply an end unto itself. Oscar Wilde decided to choose this special young artist to illustrate a certain story which was both perverse and exotic. The tale was illustrated in fantastical patterns, sweeping lines, and eroticism somewhat threaterning in its design. His work often illustrates the interaction between black and white. The artist makes use of broad borders, vistas and shading juxtaposed by intricate arrangements splashed on ivory backgrounds. The resulting works were sweeping and beautiful, active across the entire visual plane and lacking symmetry. Although his characters were drawn as basic outlines, the objects they interacted with, such as their clothing or hair were often much more detailed. This communication between these complex elements and the more simple forms are the foundation for the effectiveness of his works. Many artists in the 1800s were influenced by items which were being imported from Asia, in addition to a focus on Renaissance decor and medieval artworks. Many artists in both the United States and Europe have imitated the work of this young illustrator, and he became quite well-known as a direct result of his illustrations appearing in quite a few famous publications. To this day, many of his works are being reproduced and hung as posters and framed prints. By the end of the 1800s, commercial ad imagery and poster art began to divide into separate forms of art. Posters had already reached the color printing stage while books of that day were still printed in black and white. The best known poster designer typically highlighted a single, large, vividly hued, striking subject. If this image was advertising an event or a product, the accompanying text was usually very simple and quick. Artists understood that attracting the attention of someone required simplicity, which was accomplished by flat, simple shapes and bold colors. One notable artist used Impressionistic, hesitant, broken lines to express this. Tbis artist's work is therefore widely known as the precursor to the true art nouveau poster aesthetic. The person who is credited with originating the proper art nouveau poster used stronger outlines and more billowing contours. These posters typically feature youthful, flowing, slender girls with cascading hair. Their hair continues off their bodies and shifts into capricious shapes. An additional renowned art nouveau poster artist's creations were invariably characterized by sleek, thin proportions which included a full-body rendering of a woman. The intricate patterns were inspired by many diverse cultures such as Celtic motifs, Japanese wood cuts, Hebrew lettering, Arab and Moorish decorations, Byzantine mosaics and simple fold art. The elegant art of these early graphic designers can be viewed via the many books and reprints of their work. Many dealers specialize in collecting and selling posters from the 19th and early 20th centuries. You will find their booths in the huge international style antique shows. These original pieces, in good condition, have been known to sell for thousands of dollars.
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