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The economic landscape of the internet has changed. For some it is undeniable, it has created opportunities to connect with a broader market, build more meaningful relationships with clients, and expand networks for collaborative practices. The biggest down side believed by many industries is Internet piracy. The reality is that has technology advances the ability of pirates to copy and share data becomes easier. Information that used to require an entire LP to hold it barely makes a dent in a flash stick capacity People know that piracy is a crime but feel it a silly crime not worth worring about even those with extra high morals The Digital Economy Bill has been designed to help pirates and those who download remember that digital content theft is still theft. The bill was first put forward by Business Secretary Lord Mandelson, quickly passed by the Lords, and is expected to get rushed through the Commons. However, the Bill is not universally popular. Although the music industry supports it and its plan to suspend accounts of internet users who repeatedly download material illegally, other big industry names are voicing opposition. British Telecom, Google, and Facebook are all concerned with the Bill's intention to suspend internet accounts. These companies argue that users should receive fines instead of suspensions. Other suggestions, such as allowing courts to use injunctions for forcing ISPs to block piracy websites also receive similar criticism. Critics reasonably argue that such injunctions could be used to shut down YouTube. The question appears to be who is at fault - the ones who facilitate the piracy (the website) or the ones who avail themselves of it (the users). In situations like YouTube, the website itself does not upload illegal material and the site appears to have an active policy for removing copywritten videos. However, it is certainly true that viewers can find a great deal of copywritten material over YouTube, often without much trouble. Star Trek, Disney films, and pop-trend shows like Next Top Model are all easily found in YouTube's roster. Should the entire site be shut down? What would this solve? Would another YouTube just take its place? The fears that social marketers face is it will not be until a site has reached iconic status such as YouTube will it be come an effective and profitable avenue for business. If laws are passed that limit the growth of these sites and shut them down before they reach useful popularity levels, then one of the greatest marketing strategies could be lost. Ditto for a clause that targets illegal downloaders. If a bill were to pass and have the enforceable nature to actually target those who download illegal content, then we could see a new paranoia creep into media consumption. All of a sudden, viral videos will have lost their power because users will fear being mistakenly targeted by the law. Can you imagine having your internet connection suspended? It would leave most of us in the dark.
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