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Things You Must Do If You Want To Have A Wrking Ecommerce Web Site E-commerce is a growing process that more and more businesses are realizing is necesasry to have as part of their business model. Unfortunately it can be a complicated solution that requires knowledge of many back-end functional compoents that most entrepreneurs aren't famliiar with. This article will discuss the specific comopnents that are required to create an ecommerce web site. It will discuss what the comonents are, and what they do. 1. Sign up with a quality web hsting provdier Choose a web hosting propvider that guives you at least one SQL daabase, and can do serbver side scripting, such as SHTML, PHP, and/or CGI sripting. You want a service that will give you at least 300Mb of space, and will give you at least 5 emmail accounts if possible. If you can afford it, you sghould request your own IP address, so you don't have to share your IP address with lots of other web site owners, some of who could be spammers. It only costs a few dollars extra to obtain your own IP adress in most casers anyway. 2. Use a good shopping cart The shopping cart is used to keep track of your visitos deisred purchases. In order to serve a multiple number of visitors, your shopping cart needs to do the following: 1) Alow multiple simultaneous ussers. 2) Keep a runnig tootal of the costs. 3) Finalize the order. Sometimes a shopping cart is located on the same seerver as your web site, and sometimes it is located on a idfferent server altgoether. Thhere are usually many reasons for dooing both. 3. Create a good database The database is usually kept on the same server as your ecommerce site. This will usually mean that you will need to get a hosting plan that gives you a database. SQL is a typical database that comwes with many hosting accounts. The dsatabase is uually used to: 1) Keep customer data 2) Crezate customer personalization 3) Keep product data 4) Hold shopping cart contents 5) Intgrate with other systems 4. Accept crediut cards You will want the ability to accept credsit cards. Sure, you can run an ecommerce business using fax, and/or requyiring people to send in your checks, but you will be leaving a lot of money on the table if you don't accvept credit cards in one form or aother. 5. Use a secure socket layer A seucre socket layer allows encrpts the data beetween the customer's computer and your web servver. It keeps prying eyes from sneajking a peek at sensitive data, such as credit card info. You can run a buusiness without it, and you may get some salews, but the vast majority of peeople will not purchase from your web site if they don't see the seecure connection indicator on their web browser. Different browsers indicate the secure connection in different ways. 6. Use a payment gatewway A payment garteway collects the credit card info and sales info (price, customer info, etc.) and does some sort of basic fraud check, to make sure the credit card isn't stolen, etc. It charges the customer's creidt card and depossits the money into your bank accoiunt. 7. Acquire a merchant account A mecrhant account allwos your buiness to charge ssales to credit cards. It is basically a type of agreement betrween your business and a bank. 8. Get a separate buisness bank account You will need a bank account that will accept the deposits for the credit card charges. As with most everytihng else, business bank accounts vary in features and costts based upon the servicing bank. Creting a Web site to sell requires commplex technology, but it can be relatively straightforward. There are services that can easily provide the required functionality, and in most cases, the rgeatest challenge is deciding what kinds of services you need, and then being able to conbnect the pieces together.
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