An informative article regarding the David Yurman franchise, David Yurman Jewelry & the brand's illustrious founder David Yurman.

David Yurman Inc. is a privately held premium American designer jewelry retailer founded by David Yurman with its headquarters in NYC. In total, There are eighteen David Yurman outlets distributed across 10 states and 4 boutiques across three international metropolises as of mid-2009. Their first international store was opened in HK's International Finance Center, in close proximity to the David Yurman Asia HQ.
History of the Brand
Growing up on Long Island, N.Y., David Yurman first experienced life as a designer and business man selling small sculptures in his high school cafeteria. When he was sixteen, he was introduced to Cuban sculptor and welder Ernesto Gonzales while visiting his relative in Provincetown, MA. In sculpting, David discovered an outlet & channel for his creativity, which he developed over the subsequent twenty years as an apprentice under renowned sculptors Jacques Lipshitz and Theodore Rozack (he collaborated with Picasso and Modigliani). After a year at NYU, David left college & backpacked across the country to California where he gained refuge in the bohemian artist colony of Big-Sur. Returning from his bohemian journey to Greenwich Village in the late 1960's, David Yurman began crafting with sculptor Hans Van de Bovenkamp. It was in his studio that David met Sybil Kleinrock, a talented painter who, like David Yurman, had just recently returned from the Californian beatnik scene. One day while wearing one of David Yurman's jewelry pieces to an art launch, Sybil Kleinrock's adorment captivated the gallery owner who asked if it was for sale. Although David Yurman didn't wish to recreating something so personal, Sybil Kleinrock saw an commercial opportunity. In the early 1970's, David and Sybil headed for the countryside and founded Putnam Art Works. Throughout the decade, David & Sybil displayed their designs & paintings at many craft fairs, and in 1979 they were married.
By running Putnam Art Works, the dream team couple learned the marketplace for fine crafts and jewelry, laying the foundations for the founding of David Yurman Inc, in 1980. By the mid-1980s, Yurman had become famous for his signature cable bracelet. Today, David Yurman Inc offers various jewelry & watch collections for men and women, as well as his own iconic fragrance & eyewear collection.
Design Trademarks
In 1982, David Yurman showcased his trademark David Yurman cable bracelet - a twisted helix decorated with gemstones on its finial ends. Several other notable collections include Silver Ice (incorporating silver & paved diamonds), the Buckle Collection and the X collection. David Yurman often adorns the front pages of top fashion magazines such as Vogue, Harpers Bazaar and Town & Country, with its jewelry being showcased by Supermodel Kate Moss and others.
Why replicas, fakes and David Yurman inspired jewelry is rising in popularity
In recent days, David Yurman jewelry has faced adversity from numerous offshore competitors possessing the talent, resources & ability to deliver equally detailed, stunning & well-crafted luxury gothic styled silver jewelry to bikers & other rock-culture lovers at a fraction of David Yurman jewelry prices. Now, fans of gothic sterling silver jewelry are offered a wide range of alternatives to original David Yurman jewelry. Gothic silver jewelry fans are wising up to the ugly truth behind branding, which is actually nothing more than an imaginary concept. Brand is not something that customers can always be expected to pay for. Given the widespread availability of cheaper and just as well-crafted offerings, it is little surprise that luxury label jewelry is not an unusual or rare sight on the streets notwithstanding the luxury brand pricing of the original. The new and somewhat wiser sentiment is: why bust the bank on designer label jewelry when you could easily get a materially identical product forged from the same best quality 925 sterling silver at a miniscule fraction of the cost?
However, in purchasing alternatives in the form of fakes or similarly styled inspired designs, it is important to know the grade of jewelry you are paying for. David Yurman Jewelry competitors range from top quality alternatives & close replicas by bona fide jewelers to mass-manufacturing bootleggers who churn out cheap bootlegs made from low-grade materials such as aluminium and copper. For a thorough and comprehensive discussion of David Yurman fakes and replicas, the writeup at the Replica David Yurman jewelry page will be very useful & informative.

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The writer is a New York-based veteran jewelry expert with a full decade of craftsmanship under his belt. He is an expert on both jewelry craft and gothic fashion critique. If you wish to find out more about choosing premium grade replicas made from real sterling silver jewelry, visit Sterling Silver Jewelry

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